”A copywriter should have an understanding of people, an insight into them, a sympathy toward them.”

-George Gribbinmen

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”  

– David Ogilvy

“The most powerful element in advertising is the truth.”

– William Bernbachmen

“Close the door. Write with no one looking over your shoulder. Don’t try to figure out what other people want to hear from you; figure out what you have to say. It’s the one and only thing you have to offer.”

~ Barbara Kingsolver